It all began with a bold idea from Martim Dinis, a passionate pharmacist and visionary entrepreneur. During his master’s degree in Pharmacy at a prestigious university in Portugal, Martim conducted groundbreaking research on the benefits of tailored vitamin solutions. He discovered that personalized vitamins not only improved health outcomes but also saved individuals money by eliminating unnecessary supplements.
Determined to bring this vision to life, Martim chose Dubai—the global innovation hub for entrepreneurs—as the launchpad for his project. This vibrant city, known for nurturing bold ideas and fostering innovation, became the birthplace of Care Plus. Today, Care Plus is transforming how people approach their health, empowering individuals with personalized solutions that truly make a difference.